Successful Internet marketing sales requires a good understanding of Internet marketing and search engine optimization (SEO). In order to create sales you need to convert search traffic into buyers. Since conversion rates for traffic are usually between 2-7 percent, depending on the advertising and the product, you will need a lot of traffic to generate sufficient funds to make the endeavor worthwhile. Therefore, generating lots of traffic is the main goal of both advertising and SEO strategies. You can pay for advertising and/or develop free organic targeted search traffic. Free organic search traffic is generated by both proper on-page and off-page SEO.
On-page SEO
Good on-page SEO requires a website to have a valuable main and related keywords that can rank well by the search engines to provide targeted organic traffic. The website and all related keywords should be focused and internally linked to the main keyword. It is very important to funnel all the page juice to the main page and/or keyword of the website. Good on-page SEO should get you well positioned in the search engine results page (SERP) for your main keyword. If not, your campaign will be long and difficult to get you ranked well enough to generate enough targeted organic traffic to make your efforts worthwhile.
Off-page SEO
Good off-page SEO requires keyword anchored text back-links that target your main keyword and related keywords. Each ranked related keyword will also help to rank your site in the search engibe result page (SERP) for the targeted keyword. Ranking high on the first page of the SERP is where you have to be to generate good sufficient traffic. If your on-page SEO was done correctly your off-page campaign will be much easier. Only a few good keyword anchored text back-links should be required to get you well positioned in the SERPs.
Developing websites that rank well for valuable keywords and generate sufficient converting traffic is both fun and rewarding. There are many ways to monetize a website and some ways are more appropriate depending on the service or product provided.